The Impact of Racism in Sue Monk Kidds The Secret Life of...

In Sue Monk Kidds The Secret Life of Bees, the main character runs away from home, to get away from her father. Her mother died when she was little and she was told she had a part of her death. She finds a picture of her mother and a town name is mentioned on the back of it. This is where she runs off to to find more about her mother. Lily the main character realizes that racism has a big impact in her life through the relationships with the boatwright sisters, when she runs away to Tiburon. In the beginning Lily is very oblivious to racism in and around her life. During her time in Tiburon Lily experiences herself being a minority and in the beginning she has trouble coping with it. In the end she realizes the impact of racism†¦show more content†¦This is when she can sympathize for all the racism and segregation they receive. She now sees the impact of racism on her life, when she meets the Boatwright sisters. Lily learns about racism when she experiences what it feels like to be a minority. She doesnt quite understand how hard it for Rosaleen because she has never been a minority. This is when Lily can really feel for all the african americans. A police officer comes to visit the boatwrights home, and says to Lily, â€Å"Im just saying its not natural, that you shouldnt be†¦well, lowering yourself†(198). Here Lily realizes the racism from the police officer and doesnt know how to handle it. She has taken the sisters as people just like anyone else. The police officer doesnt want Lily to hang around colored people because he believes a white person should not lower oneself to them. Lily knows that they are just like any other person. Because she has the knowledge of being a minority herself, she can sympathize for them when other are racist. Lily has grown as a person because she has learned to deal with racism and learn the effects. When the officer tells her again to l eave he explains why, he tells her, â€Å"These are colored people here. You understand what im saying†(198). She was mad at the officer as soon as he said this. Here she has learned the effects of racism. She gets mad at segregation because she has been treated as one of them as she treats them just like anyShow MoreRelatedThe Spiritual Growth of Lily Owens in The Secret Life of Bees1630 Words   |  7 Pages The Secret Life of Bees delineates an inspirational story in which the community, friendship and faith guide the human spirit to overcome anything. The story follows Lily Owens, a 14 year old girl who desperately wants to discover the cause of her mothers death. Her father T. Ray gives her no answers, which leads their maid, Rosaleen, to act as her guardian. Together, Lily and Rosaleen run away to Tiburon, South Carolina and find a welcoming community. It is in Tiburon that Lily learns many lifeRead MoreTheres No Place Like Home812 Words   |  4 Pagesown life and experiences. In Sue Monk Kidd s The Secret Life of Bees, David Guterson s Snow Falling on Cedars, and Jhumpa Lahiri s Interpreter of Maladies, diaspora makes it difficult for the characters to assimilate to the new customs and moral convictions of each new environment. In her novel, The Secret Life of Bees, Sue Monk Kidd uses her own childhood to mold the story of her main character, Lily. The South Carolina setting is a direct parallel of the Georgian town in which Kidd spentRead MoreAuthor Sue Monk Kidd’S Famed Novel, The Secret Life Of1885 Words   |  8 Pages Author Sue Monk Kidd’s famed novel, The Secret Life of Bees, chronicles the story of a young girl Lily in the summer of 1964, as she escapes her abusive and dreadful past to find love and acceptance among a group of eccentric African American beekeepers. The novel centers around one of the most racially divided periods to occur since the Civil War, and shows how it affected not only African Americans, but young, impressionable white children like Lily. The author addresses the inhumanity of racismRead MoreThe Year Of Wonders By Geraldine Brooks1630 Words   |  7 Pagesthis profound relationship since human history first began, not only in their way of life, but in lit erature. For example, Geraldine Brooks, displays the oppressors, in her novel The Year of Wonders, by implicating strong men, and a powerful family; while the oppressed are numerous wives, and everybody inside of the village. Sue Monk Kidd displays oppression in The Secret Life of Bees, by recreating images of racism, between whites and blacks, in the American south during the mid-1900s. Finally, SuzanneRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagescountries around the globe.[15] The genre translates fairly directly into cinematic form, the coming-of-age film. Plot outline[edit] A Bildungsroman relates the growing up or coming of age of a sensitive person who goes in search of answers to life s questions with the expectation that these will result from gaining experience of the world. The genre evolved from folklore tales of a dunce or youngest son going out in the world to seek his fortune. Usually in the beginning of the story there

A Comparison Of The Hunger Games And The Road - 1638 Words

Humanity is one of the many virtues we as humans believe we are born with. However, living in a world much like the one described in both The Hunger Games and The Road novels, some may argue that turning off one’s humanity is a necessity. Nevertheless, both novels prove that while some characters had to turn off their humanity in a horrific world like The Hunger Games and The Road, the two main characters of each book demonstrated how a barbaric world could not take that virtue from them. These two worlds Collins and McCarthy created where killing is a form of entertainment and/or necessity for one’s survival, one may assume that expressing any form of humanity is a sign of weakness. Moreover, because the main characters of both novels†¦show more content†¦For example, Katniss description of the people and homes of District Twelve in chapter one communicates to readers the conditions District Twelve is in: Men and women with hunched shoulders, swollen knuckles, many who have long since stopped trying to scrub the coal dust out of their broken nails, the lines of their sunken faces. But today the black cinder streets are empty. Shutters on the squat gray houses are closed (Collins). This quote is an indication to readers how Katniss’s world seems kind of hopeless and people are barely surviving. It is easy for readers to picture these worn out, unclean, starving, exhausted people and it’s also expressing to readers the degree of poverty Katniss and the people of District Twelve live in. Her conditions in the games however were illustrated to readers as a world of survival, the description of the arena as a jungle, the way temperatures would rise and drop when they’d least expect it and the effect it had on her and Peeta, and the way she had to survive an attack of a fire wall descending upon her at the end of Chapter Twelve and throughout the beginning of Chapter Thirteen. In this midst of this world of survival drawn out for readers by Collins, there is an encounter where Katniss humanity shines and overpowers her need to survive. In Chapter eighteen when Rue is killed, Katniss does not view her asShow MoreRelatedThe Hunger Games And Catching Fire1900 Words   |  8 PagesMany today would watch The Hunger Games and Catching Fire and think to themselves; it is just a story, two oppressed teenagers rise to become the heroes and star-crossed lovers of their dystopian society. 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Patroclus stood by Achilles’ decision to withdraw from the fight until the time came that the Trojans were at Achilles’ door but once this happened, Patroclus foughtRead MoreMy Personal Narrative : My Literary Journey1641 Words   |  7 PagesMy literary journey is n ot an exciting one, there are no major twists, turns or even bumps in the road. I had no major obstacles to overcome in learning how to read or write. But in a way this journey is a metaphor for so many other things in my life, you will learn in the coming pages of my short attention span, failure to stay motivated and my struggles to remain enthused to learn. As I sat down to think about learning to read and write a faint but important memory came to mind. I believe I wasRead MoreGrapes of Wrath Movie vs. Book Essay2036 Words   |  9 Pagesthe ability to convey similar messages but one method in particular will tend to be more successful than the others. 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Should tourism be developed further in Kenya Free Essays

Where is Kenya? Kenya is in east Africa, and is bordered by countries such as Tanzania Uganda, Ethiopia and Somalia. The longitude of Kenya is 38 degrees and the latitude is 0 degrees. The capital city of Kenya is Nairobi and one of the most important towns is Mombassa. We will write a custom essay sample on Should tourism be developed further in Kenya? or any similar topic only for you Order Now This country is bordered to the east by the Indian Ocean, and is on the equator. Why do tourists visit Kenya? Tourists visit Kenya for many reasons. The two most popular types of holidays are safari holidays and beach holidays. These are the two types of places were tourists go to enjoy their holidays and also the scenery and atmosphere. They also like to look at the way and find out about the traditional ways of life and how they are lived, by this countries people. When tourists go on safari holiday’s majority of the tourists sit back, relax and enjoy the hot sunny weather and they vacation in the national parks and stay in the lodges. During this visit they travel in the minibuses to see the beautiful wildlife, which Kenya offers. This is where the famous world animals live, for example; giraffes, leopards, elephants, others include lions, rhinoceros, flamingos’ and many others. They also take photographs of the wildlife to keep souvenirs, however tourists may also by souvenirs from the different masaii shops, in villages, in the national parks. Tourists may also do different activities, which the national parts in Kenya offer, like hot air balloon safari, mountain trekking and also investigating famous buildings. The other type of most exotic popular place tourists enjoy is the scenery; hot, clean, golden sandy beaches where the tourists enjoy sun bathing. As the weather is hot, the warm sea is also hot. The sea is used for water sports such as, jet skiing, snorkelling swimming in the sea, lake cruises, and glass bottomed boot rides, where the beautiful shells and tropical fishes can be seen and the coral reef. The place that they stay at includes restaurants and modern hotels. They enjoy themselves at bars, where they provide exotic foods. Sports and activities include playing golf, traditional dances high club, traditional crafts and others. This is where and why tourists visit these two popular exotic places. How developed is Kenya? Here I will explain and give detail of how developed Kenya actually is to begin with Kenya has a lower level of development than Japan. I am going to show this by comparing Kenya to Japan. There is a lot of evidence to show that Kenya is a LEDC country meaning it is a less economically developed country. To begin with I am going to write about the birth rate of Kenya is much higher birth rate of Japan. In a way of good thing, however it may also be a bad thing. The good thing is that many workers can help in the industry, where as, on the other hand the bad thing is that more children will be born and will want to be independent, which would coat a lot of money. The birth rate of Kenya is a vast amount of 38 per thousand and Japan has only 10 per thousand. This means that Kenya has a much higher life expectancy at 50 years, compared to Kenya, which has a life expectancy of 54 years. This basically means that majority of Kenyans’ people die at a very young age and for this reason, the death rate of Kenya is an incredible 12 per thousand each year and because Japan has a longer life expectancy, it has only 7 per thousand, in their death rate. This could also mean that many people can die young in Kenya, due to not having a lot of access to safe water of sanitation. I know that this is true because only 49% of Kenyans’ people have access to safe water, and Japan on the other hand has a shocking 95%. This can be one of the many reason why’ the country Japan has a higher life expectancy as well as less amount of people dying compared to Kenya. Lack of money can also be a problem as the money that the people of Kenya ahs is very less, as they cannot afford to pay for there bills, or the government cannot provide it for them, and that is the reason they have to work for a longer of time, and Japan can provide their people with sufficient amenities, as Japan is a country with less people and is an MEDC country. One other good fact is that the male adult literacy of Kenya is only 86% and female is 70%, where as Japans both male and female adult literacy is a shocking 99%; this clearly can state that once again Japan can afford the money for their people and Kenya cannot. If Kenya could then the adults would have an education, which would enable them to get a better career and a job. It cannot provide all amenities like telephones and TV sets for all its people and Japan can. All the above clearly states that Japan can be dependent on its people and government, afford the money, and therefore is a much more richer MEDC country than Kenya, which places or puts in a LEDC country position. How does Kenya earn money? Kenya exports mainly primary goods which includes tea, coffee and horticulture also known as flour, which has a low value and imports mainly manufactured goods such as industrial machinery, motor vehicles, iron and steal, wheat, and many others which have a high value. This means that Kenya gets very little for its exports but has to pay a lot for its imports. This courses Kenya to have a trade difficult. In 1992 Kenyans trade difficult was ik 1000 million. Kenya has had to borrow money from other countries, which basically means that it is in depth. It also has to pay interest on the loan. All this means that Kenya does not have enough money to spend on hospitals, schools which also means providing education, transport such as trains, busses, and cars, and also tractors. Which would help to develop the country. How does Kenya benefit from tourism? Tourism to Kenya is very important, as it makes a lot of money for the country. Tourism has created many jobs opportunities in Kenya even though some may not be very well educated. Some jobs include people needed to work in hotels as chefs for the tourist’s people to eat, waitresses, maids, security guards, cleaners etc that the employees get a good wage and a better standard of living. The more money they earn the more tourism going. People such as tourists pay money to stay in the hotels, which then the hotels need to provide things such as cleaning which then they would have to employ a maid/cleaner, and other activities. In the hotels there are jobs such as the receptionists who check all the tourists in and use the telephone apparently, the maid provides food and service for the tourists and the chef cooks the food. There are also many other jobs like shopkeepers, whom earn money by selling souvenirs. All these jobs provide a better standard of living, as they would earn better wages. By tourists coming it has provided and created jobs for employees. Tourism also provides indirect employment, e. g. : farmers can grow food for the hotels. Tour companies who run the safari holidays need people to work, as there is more people where tourists go for amusements therefore more jobs are created. Other jobs includes bus owners whom take the tourists to visit the spectacular scenery, people whom blow he hot air balloons, which is another attraction and amusements that the tourist like to visit and see, and many others also benefit. I. E. : the government also make money from tourism, as they tax every single person whom owns a job, and earns wages. They also tax the tourists when they come on the holiday when paying towards there flight fare/air port ticket. The tour operators make money from the profits that they charge when the tourist pay for the amusements which also includes hot air balloon safari and souvenir sellers. However tourism to Kenya is very important. This is shown as tourism has employed 40,000 to maintain a proper job. The amount of tourist in 1960 was only 150,000, which has in 1990 risen to 900,000, which is approximately 6 times greater, which also means that tourism has become a very important site. The money earned from tourism in 1960 in US$ was 51. 8 million which also has increased to 467 million, which is 9 times greater, which is equal to half of Kenyans exports. However there is also a very important reason to why Kenya does not make a very large profit. One main reason is that Kenya imports goods from many different MEDC countries such as air conditioning from Canada, or office machines from the USA, Carpets from the UK, etc, which is all provided for the hotels that the tourist stay at. This means that the money, which Kenya earns, leaks out by them paying for unnecessary imported goods payment to foreign owners and co-owners with Kenyans and travel arrangements. It is stated that foreigners earn an estimate of 70% of what the tourist pay for their beach holidays, and 40% of tourist’s payments. This in other words means that if Kenya did not make large profits it would be more in depth. What effects has tourism had on different groups of people? Tourism has effected many different groups of people, however the two which has most been effected have been the Masaii people and the Muslim people. The masaii people, have been effected in many reasons, one of which is that they had to leave there home, which now has become an amusement park or national parks and have had t move to th edge of them, without receiving no compensation whatsoever, and that is also another reason why they have had a loss in there grazing land. Theses people have now become a game reserve, they are now not seen as human begins but have become a tourist attraction in life with no self-esteem and they face criticism, and have no rights. Their old homes before hey had to move have now become funfairs and lodges and they have lost all hat they once use to own. Sacred rituals once performed by the masaii people now become old-fashioned shows. Kenyans are becoming second class citizens in there own country, unable to go to the beach encase they spoil the scenery and other things. This is also another reason why the number of tourists increases. But also this can e a good thing as it provides these masaii people with jobs from the national parks. The other main group of people affected is the Muslim culture/ Muslim population of the coast. They now have to live in a different type of society. In Islamic religion women have to wear -long black garments covering there entire body except their eyes, as it is a sin to advertise themselves to men. However tourist find it so hot that when they walk thorough theses kind of people they feel different. The tourists wear such things like bikinis or even go topless, and this is a great disrespect to the Muslim inhabitants. This also influences the youngsters of Kenya to wear such things. They do not always respect traditional culture/clothing. Another point is that the souvenir trade is such damage that can occur to the cultural and religious side. This happens when tourists buy something sacred just because it looks good. Even a tourist to a religious building can cause grief due to inappropriate behaviour or unacceptable dress. Tourism has also lead to the opening of many bars and nightclubs in Muslim areas. This again is a disregard for there culture as alcohol is strictly prohibited. Another point Is that these tourist have also bought with them drugs, and other things like this to Kenya. These tourists lead to thousands of Kenyans turning to prostitution for money, which is another main disrespect to the Muslim society. What effect has tourism had on the environment? Tourism has also had an effect on the environment. The ecosystem in the Savannah grasslands involve hot air balloon safari which makes a lot of loud Noise, which then drives the animals to move out, as they produce such racket and sparks which frightens the animals away. The lodges produce lot of rubbish from the left over food, which the people working there, just throw out, and drop it on the outside places, that those animals that are hunting smell the smell, and come to eat such leftovers. This food can be poison and then can kill the poor animals, and for this reasons the animals can become scarce, as they would die out easily. The other reason is the minibuses, which tour the tourists. The tourists visiting the safari places go to see animals in their natural habitats and open environments. Tourists have a huge impact on the animals that they go to see. Tourists are driven around the parks in specially adapted minibuses with open tops so that they can view and photograph the animals. These minibuses want there tourists to be pleased and happy therefore take them to see the animals close and about forty minibuses go and do this each day, around one animal. Because of this the animals are disturbed and harassed and the flashes of the camera also scare away the animals. The drivers not thinking twice pass over the grassland, which gradually wears away, increasing soil erosion and become roads. This means that the vegetation needed for the animals is reduced as they have no fresh grass to eat, which then would make them hungry, and as we know hunger can kill. Also those minibuses tours use the roads in such a way that by them speeding, without them knowing they blow the dust in the air which means that the air would become polluted very quickly, and this could also cause damage to the animals and people of Kenya and also to the environment. Also Another main point is that the coral reef ecosystem is also damaged. This is done in several different ways. Firstly the tourist visit these places and tend to take and pick shells and rocks nd other things from the sea to take as souvenirs, and if each tourist did this then they would destroy the coral reef completely. They tend to stand in the coral reef and their weight and by them stepping on it, it can also cause wreck the coral reef. The tour guides try to impress the tourist by placing anchors in the coral reef, and because of this daily invasion the coral reef would gradually wear out and turn into rubble and ruins. Are there any better ways of developing tourism in Kenya? There are many different ways that would be better ways to develop tourism in Kenya. Firstly let me explain what sustainable development means. This means that it is a progress that can continue year after year and does not waste resources, it improves the quality of life of people and does not damage the quality of life, and that it does not harm the environment either now or in the future. There are many reasons, which would make mass tourism more sustainable For example you should allow people to continue living there traditional ways of life instead of threatening or disrupting there lives, therefore those tourists should respect and wear clothing which is suitable for the masaii people and Muslim culture so no harm is caused. . They should improve people’s lives and benefit the local community e. g. schools and healthcare, instead of making large profits for foreign firms while the local people live on poverty. They could do this by giving some money to the community instead of keeping it all to themselves, they should protect the environment and not damage or destroy the natural environment by not placing so many vehicles in one place at one time, or driving on top of the grass. They should also allow local people to use their own skill and knowledge instead of relying on the skill and knowledge of feign expertise. There are different groups of people that could do different things to improve tourism in Kenya; example travel companies could chose destinations that are not overcrowded. They should choose tour operators who are supportive to ecosystem. This way the grasslands and the animals would not get disturbed as much, as they would have less amount of people bothering them. They could also make booklets to inform the tourists about the coral reef, and not to damage it, and to wear appropriate clothing, so that they know before hand, instead of knowing when they reach Kenya. This way at least the people would have a bit of respect for the Kenyan people. The government can have laws such as that those drivers whom pass over the grassland they should be fined or their license taken away from them. They should take license away for those whom are tour guides and allow the tourists to damage its coral reef. They should all agree to a contact which includes rules and regulations. The esonki conservation area is on the edge of the Ambseli national parks and during the rainy season much of ambselies wildlife passes through. By using such service tourists can stay in luxurious safari tents, with showers, flush toilets, and solar powered electric lights, it is all low impact and can be removable, which means that it does not cause any damage to the environment, tourist can enjoy real African experience with truly wild animals. It is all run by the masaii. There are twenty-six masaii trained as rangers. They work in camp, cooking and serving meals, on building roads. The masaii can rule themselves without being told what to do. They get a rent fee for the conservation area, an entrance fee from each tourist and a fee for every tourist for every night that they stay. The profits that they make have paid for a local school and healthcare, and also many other things for the community. Tourists could wear appropriate clothing, which would not effect nor offend the Muslim culture. In conclusion I believe that yes tourism should be developed further in Kenya, by using and making an ecosystem, that does not harm the environment, nor effect its people. I do not think that Kenya can achieve economic development without tourism, as it will earn less money jus from exporting tea and coffee. Tourists should respect peoples peace, privacy a and lands this would allow the Kenyans to live life as peacefully as they want, and does not destroy there traditional ways of life as it would be more crucial for them to live a better standard of living if they did not get tourists pushing them about, and telling them what to do. They should remember that they are a guest and behave accordingly, as this would make them aware that they do not have the right to do things that would effect the people around there lives. They should respect religious places and do not touch religious objects. This would also make them have that significance that it does not belong to them and they should not touch sacred souvenirs even though that would affect the souvenir shopkeepers. They should follow all rules and regulations regarding protected areas for wildlife, as this would make the animals more protected to the environment and live there life according to there habitats and do not have to be scared of living in there own areas. They should dress appropriately, as this would reduce the amount of prostitution and would also show respect o the people of Kenya. They should not touch, chase or harass animals or marine life, for the reason mentioned before. They should also leave plants and marine life to flourish in their natural environment as this would improve Kenya’s scenery and would become better food for the animals. They should also not try to waste water as this would be a useful recourse and would not waste a lot of Kenya’s money. Switch off lights and air conditioning if you go out which once again would be supporting the local economy. They should ask before taking photographs as this would be another respectful thing for Kenya and would not scare away the animals because of there flash. All the above-mentioned things are a code of conduct which tourist should keep in mind when visiting Kenya. How to cite Should tourism be developed further in Kenya?, Papers

Competitive Positioning for Nestle free essay sample

f all its products. Nestle India Ltd was incorporated in the year 1956. The product NESTLE EVERYDAY GHEE is a milk product which is essential as a food ingredient utilised for preparing healthy food, used orally or with other supplements. This is an essential dietary item in the Asia continent. This product is also a value based offering in the dietary regime where privileged individuals or middle class is heavily consuming this product nowadays. The product is therefore most pure and hygienically packed. Market analysis Market sizeRs 5000 crores industry Competitors Amul, Dalda, and Mother Dairy Growth25% of annual ghee demand is being met. The overall dairy sector is expected to grow by 14% while the ghee industry is to set to increase demand by 8% annually as per consumption. Consumption for ghee is 32,000t ghee annual. India is today the largest milk producing country in the world (127 mn tonnes). 35% of average all milk produced is ghee. We will write a custom essay sample on Competitive Positioning for Nestle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page SWOT SWOT for Nestle Everyday Ghee Strength Nestle is big in terms of overall sales and revenue The Ghee is dynamically packaged with neat and cleanliness Ghee is of standard quality assurance It is granular and unlike low quality grade ghee of competitors Branding is awesome Supply from warehouse is as demand in all areas Positioning is relevant and strong consciousness with simple Weaknesses The ghee can be easily substituted by competitors from a longer store value The ghee has less worth from lower recalls and ratings Segment market consumes more by using other ghee variants high substitution Threat Amul and Dairy Milk branding is more original Competitor analysis – brand recognition, value proposition Market for ghee increasing with demand allowing low grade ghee sales New supply relation is technologically weaker than other dairy products Market development shows low price elasticity for product Opportunity from good quality products Simple yet reliable branding More effective counter sales Rural market untapped Urban market segment has shown good income elasticity which is unnoticed PEST Political The ghee is potentially wrapped with more value allowing an international global brand to be welcome in consumer lifestyle Nutrition and quality with good political standing for organization Social Product image is of natural ingredients People connect with the ghee as an owned local variety Value add of ghee is unlike others – quality, cost, storage worth The firm has taken up the social causes like environment and employee relations seriously which allows firm product to have better social connect Economic The economic environment aspects like deepening learning curve, changing demographics, more individuals in high income bracket stress for product to achieve brand awareness Less customer propensity to consume from rural areas while urban consumer buy propensity is largely affected from quality, competitors, supply and prices. Price rise has gained more effects on the brand popularity Technological Packaging technology is effective Technology used in preparing ghee is superior , also leads to longer lasting quality in ghee Ansoff model Relative market share is low Market growth rate is high â€Å"Question mark â€Å" Mckinsey model 7S Structure Division branch and non centrally controlled with offices in four metro cities. Systems SCM, intranet and good IT style Management style – decentralised, flat style of managing operations. staff 352,000 and more staff and employees shared values good work, steady attendance, commitment Skills rigorous processes, controls and high quality standards strategy subsidiary operations, branding Customer traits with segmentation Customer profile of NESTLE GHEE Have high incomes Go for quality Desire packaging, storage value Expect better branding Market Segmentation Typical Urban class (60% the other part is rural consumers of nestle ghee) Both Upper and Middle income classes Go for Quality purchases (almost 90% of consumers ) Inflation or price rise is accepted as a positive move (only 10-30% of urban consumers) Positioning strategy The market product NESTLE EVERYDAY GHEE is exceptionally well endowed for being a worthwhile purchase, easy to get, with good storage quality. Competition has effective net worth , acceptable quality. NESTLE EVERYDAY GHEE has competitive advantage in positioning as technologically superior in both packaging and product quality , storage. The current positioning strategy has competitive benefits in terms of better brand, peer recognition in resales, high price change (140 to near 190 for 1 ltr pack). Conclusion NESTLE EVERYDAY GHEE is probably the brand to purchase within product category in market. The dairy products market can increase supply to meet growing demands. There is high profit to gain. Overall, the competitive advantage shows a lot of brand worth, quality of product with fewer margins for error. The strategic input from competitive status is weak which shows major changes expected through brand recall, branding market sentiment with product supplier relations.